Distributor Marketing Champion 2027

THE PATHWAY

Four quarters to become a Champion

Q1
Distributor Website

This challenge is about getting your digital presence in shape. Build a playbook-compliant EVO ICL page A strong website is the first touchpoint surgeons!

Q2
STAAR Engagement

This quarter rewards close collaboration with STAAR. Regular coordination with your STAAR marketing contact keeps everyone aligned and moving faster.

Q3
HCP Engagement

This quarter focuses on building relationships with surgeons in your market. Every interaction helps grow a stronger EVO ICL community.

Q4
EVO Branded Clinics

Brand five top clinics with approved brochures, posters, videos, and marketing materials, all backed by photo proof. Bonus points go to the most creative ideas.

Award: Personal Development Course

Alongside the Certificate of Recognition, the distributor who completes the program with the most points will have the chance to win a personal development course sponsored by STAAR Surgical™!

Rank 1	Digital Marketing Strategy and AI Certificate by Harvard Business School Online: Learn from the best university and boost your CV with a certificate from Harvard Business School Online!
Rank 2	AI in Marketing Certificate \| by the Chartered Institute of Marketing: Boost your CV & AI skills with a course form the chartered institute of Marketing UK!
Rank 3	AI For Business & Marketing Course by the Digital Marketing Institute: Boost your CV, your AI, and business skills with a course form the digital marketing institute!

Distributor Website 25 points total	Dedicated EVO ICL Page per Playbook — 17 pts Easy to find on main page (3) · Correct name/logo (3) · Updated statistic, data, & references (2) · Good use of EVO ICL claims (3) · Correct playbook sections (1) · Correct country ISI (2) · Approved videos (2) & graphics (2)
	Functional Website — 2 pts Overall performance checked on PageSpeed Insights.
	Check for Deadlinks — 2 pts Overall site performance check.
	HCP Call-to-action Form — 4 pts "Contact Us” option (2) · Download EVO ICL HCP Brochure (2)

STAAR Engagement

25 Points Total

8 POINTS

Attend the 4 Distributor Webinars

5 POINTS

Promote the STAAR Training sessions

Engage with and promote STAAR's trainings. Picture proof of promotion and attendance.

4 POINTS

STAAR Communications

Open rates verify messages are read.

6 POINTS

Localize New HCP Material

Help with translation and implementation.

2 POINTS

Coordinate with the STAAR Marketing Person

Constant cooperation and feedback.

HCP Engagement

✓ 7 PTS — Roll out the Newsletter Project to Engage HCPs, then share your KPIs and key insights.

✓ 10 PTS — HCP Engagement Event (workshop, roundtable, dinner or symposium): 20+ attendees (5) · Share pictures and feedback survey results (5).

✓ 4 PTS — Recruit new EVOLOVERS to the community. The more EVOLOVERS, the more points!

✓ 4 PTS — Participate in a local congress. Share pictures of the booth and the use of new HCP material.

25 Points Total

EVO Branded Clinics

✓ 5 PTS — Brand your top 5 clinics with EVO ICL material (1 Clinic = 1 point)
✓ 4 PTS — Provide approved brochures with the correct ISI or a digital QR version
✓ 6 PTS — Put EVO ICL posters in the waiting room, elevator and consultation room
✓ 4 PTS — Display approved videos on clinic screens
✓ 6 PTS — Supply branded pens, surgical caps, notepads and 3D eye models

25 Points Total
You can earn a bonus of 5 points for creativity!

This is a year-long program. Each quarter, we provide feedback on the current topic. We understand that congresses and other events may fall in different quarters, so we work case by case and remain flexible, as we will assess the activities of the full year.

Please use the following link to upload quarterly proof of completion:

Upload Content
Please note that any activity must follow local laws and promotional regulations. If an activity is not permitted in your country, do not proceed and inform us.